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Sam from The Healthy Me turned her life around and became an Instagram sensation in the process... inspired by her followers, she turned this attention into a business offering training and nutrition advice for women - and she needed imagery and branding that would take her the distance. She wanted to stand out in a sea of personal trainers but to still attract women as her main clientele. This is what we came up with. (As a lovely personal touch, the brushwork in the logo is Sam's own handwriting.)